K-WEEK (APRIL 2)

It’s been an endless sea of themed comebacks within K-pop this week, and it’s turned into one of the best weeks (in my opinion). From 90’s retro to quirky confessions, here is what happened in K-pop this past week.

THE EXID LADIES ARE BACK WITH DENIM OVERALLS AND GOLD CHAINS

Did somebody call the 90’s because EXID is delivering the nostalgia! While many K-pop idols reflect back to the 80’s and early 2000’s for inspiration, EXID came back in full force with one of the strongest 90’s inspired comebacks perhaps ever in K-pop. It wasn’t even an inspiration, but a literal interpretation of this cool, slick time in music. The song, “Lady” tells a tale of a woman wondering why her man is leaving her and asking for his reasoning behind the drastic decision. I mean, how could it get MORE 90’s? Oh, perhaps Velcro jumpsuits and jackets would do the trick!

The single, while quirky and a throwback isn’t cheesy like most decade-themed comebacks. Instead, the girls keep it cool and fresh, while still embodying every sense of that era, including Hyerin’s Mariah Carey-esque falsetto. It’s definitely a fun song that’ll make you reach for the boom box!

OH MY GIRL BRINGS THE WEIRD IN BANANA ALLERGY

Why do we need a song about a monkey allergic to bananas? Because K-pop. In the end, the monkey allergic to bananas is able to enjoy bananas thanks to banana milk. I guess banana milk doesn’t contain any bananas. I swear, I sometimes wonder why I love K-pop as much as I do, but when you realize this was a marketing ploy by Lotte, you just can’t help but applaud.

Anyways, back to the music. Oh My Girl created a subunit, BANHANA, made up of three members and produced this semi-comeback, semi-marketing mini-album incorporating the Lotte product, banana milk. It’s definitely weird and the music video will leave you confused, but it sells the product nonetheless. I can see it now…endless fanboys fighting for that last pack of banana milk. What makes the song such a comical joy and cringe-fest is also the choreography, complete with butt scratching and overly aegyo hearts. I refuse to ever like this song, but one does have to commend the girls for owning this strange concept and doing it with such passion. Now, excuse me, while I eat a banana because I’m not a ‘banana allergy monkey.’

WINNER IS BACK WITH AUTOTUNE AND FANS HAVE MIXED FEELINGS

After a long-awaited album comeback, Winner returned with Everyday, leaving many fans and K-pop listeners questioning the groups’ musical choices. While many of the side tracks, including “Air,” “Luxury,” and “Hello,” were enjoyable enough, it was the title song, “Everyday,” that was extremely lacking. Overly auto-tuned and flat, the title didn’t stand out and instead was overly cliché. The trap style  mixed in with tropical house beats and strong bass left me and others wondering what happened to the Winner who created “Really Really.” Since the release of “Really Really” last year, the group has been struggling to create its next big hit and it shows.

However, one does have to celebrate Winner for incorporating a diversity of women in its latest music video. Girls of all shapes, skin colors and backgrounds were presented and were equally gorgeous! Despite the album receiving little recognition or praise, the group unequivocally are themselves and show it in its unique style.

PENTAGON BRINGS POSITIVITY AND JOY TO THE HEARTS OF THOUSANDS

In a sea of negativity, Pentagon came to bring the positivity in its latest release, Positive. While Positive is a masterpiece within its own right, the title track "Shine" brings a new perspective to love. Instead of bringing about the doom and gloom of unrequited love, Pentagon shows the fun, cute sides of having a crush! It's charming, innocent, and takes you back to happy days when your heart would beat faster around the one you loved. As usual, one of my favorite singers within the K-pop music industry, Hui, brings about his usual charm, along with all the other members of the group. 

It's a nice change from the usual "hardcore" comeback of male groups. It's a mix of cute and happiness without being cliche and cheesy. The live performance is fresh, with popular quirky moves and the members smiling throughout. The live performances show off the personalities of each member and gives them an individual chance to shine. Despite Pentagon being made up of ten members, it seems less like a K-pop group and more like a group of guys gushing on their latest crushes. Well done, Pentagon, well done.

Until next time!

Stay Kurrent. Stay K-pop.